Streaming service Gaikai is said to have arrived at a deal to bring hardcore PC game demos to Facebook. Gaikai has proved its success since the start and now Facebook proves to be an incredible platform for going public than any other means. Gaikai’s streaming service can be embedded on either game-related websites and microsites, social media sites like Facebook, or the specific products (such as mobile devices and digital TVs), as determined by the publisher.
Users are not forced to navigate to an online portal in which they have to register to be able to access the games and do not need to download any software.
At the end of the demo, the customer is given the option to purchase the game or product from a local retailer, online store, direct-to-drive download, or continue streaming the product.
If users wish to continue streaming after the free trial, the company will allow them to continue on a pay-as-you-go basis.
In May 2010, Gaikai demonstrated World of Warcraft running on the iPad using its game streaming technology. Gaikai recommends an Internet connection of 5 Mbit/s or faster, and a 3 Mbit/s connection meets the minimum system requirements.
On February 27, 2011, Gaikai’s technology officially launched in the United States and internationally with Dead Space 2, The Sims 3, Spore, and Mass Effect 2.
Gaikai is currently available in 12 countries in North America and Europe and has plans to be released in Asia soon. Gaikai is funded by Intel Capital, Limelight Networks, Rustic Canyon Partners, Benchmark Capital, TriplePoint Capital, NEA and Qualcomm.
Meanwhile, an update on this leaves us a bit confused. Apparently, Gaikai has told Gamespot that they are not bringing WoW to Facebook in the near future. Let’s wait to know more on that.