Cuponation Chaddi for Chaddi Buddy ropes in Poonam for Holi [Video]

Holi is round the corner and so is the irrefutable splash of colours! This Holi, couponing website goes beyond the regular fare like offering kurtas, colours and sweets online and instead has initiated a new campaign- “Chaddi for Chaddi buddy”. Playing on the term ‘chaddi buddy’, the concept behind the campaign is to celebrate this Holi with your best friend by gifting a colourful chaddi through

chaddybuddyThe brand has also roped in Poonam Pandey, well known for her promised stripping act during the World Cup. Poonam has shot for an exclusive streaming video for this campaign. She is also the first buyer of the product and would be gifting chaddis to her Chaddi Buddies this Holi, which she has availed using a discount coupon at

Sahil Shah, co-founder & MD, said, “as a brand, we have always come-up with some very innovative ideas be it our Femidom campaign during International Women’s Day or the latest ‘Chaddi for Chaddi Buddy’ this Holi. We wanted to grab the attention of the young audience and the fun element of friendship through the colourful festival of Holi. The campaign gets you a chance to get playful with the right dose of humour with your closest friends aka ‘chaddi buddies’. I think this is the right opportunity to not only celebrate but even reward your friends, realizing your long lasting friendship this Holi.”

In the history of Holi campaigns, this is one of the most innovative and creative initiatives. Now don’t just send out your best wishes for the festival, but gift a colourful chaddi to your Chaddi Buddy (best friend) this Holi! The video went live on the website of on March 19’ 2013.

The innovative social media campaign was launched with a video on the site, which has been integrated with the YouTube and Google Plus channels. The communication has also been channelized through Facebook and Twitter media. YouTube channel has been a tremendous since the roll out of the video yesterday with over 2500 likes already registered. The campaign is still in its initial stages and is set to take interesting tides across other channels, Facebook and Twitter.
(BusinessWire India)