Set to blaze the Indian tarmac is a new automotive magazine. Evo, the world’s leading automotive enthusiast magazine, has now an India edition and will hit the stands by the end of this month for a price of Rs 100. Evo, launched in the UK in 1998, now boasts 16 editions worldwide.
Evo India will provide the reader with info and analyses on affordable hatchbacks to 300kmph supercars, and from single-cylinder sports bikes to screaming superbikes. The mag will aim to put the reader firmly behind the wheel and in the saddle, to celebrate the motoring experience, they said.
With its well focused driving/riding reviews and adventure, up-to-date news, opinion, technology, guides and group tests, the Indian edition is expected to stand out from other automotive magazines, by being more lavish in its photography, design and content with some of the best writers from India and abroad.
An experienced editorial team will add in-depth and analytical reports; incisive and perceptive interviews with auto designers and engineers; and deliver technology, industry, market and motorsport insights.
“We will endeavour to give the Indian automotive enthusiast a one-of-a-kind thrilling automotive experience that keeps him – and her – coming back for more,” said Rohan Pawar, Publisher of Evo India, after unveiling a collector’s edition cover of the launch issue with India’s first 300kmph test.
For the cover story Evo India assembled six of the most desirable and exotic supercars available in India at the Buddh International Circuit for a one-of-a-kind test of machines capable of 300kmph – a story no automotive enthusiast can afford to miss.
“To live up to Evo’s ‘The Thrill of Driving’ credo will be as much as a challenge as it promises to be an adventure,” says Evo India Editor Sirish Chandran.
He adds: “Evo India will be a magazine for automotive enthusiasts by automotive enthusiasts and we will drive harder, faster and more sideways to plant the widest smile on our reader’s faces. We’ve already smashed the hallowed 300kmph mark with our launch issue – and that is only the start!”
To bring its readers ‘The Thrill of Driving’ Evo India has announced a special subscription offer wherein ten seats on the Mercedes-Benz AMG Driving Academy at the Buddh International Circuit are up for grabs. Evo subscribers will enjoy a full-day high-performance driver training course behind the wheel of cars like the SLS AMG supercar, E63 AMG and C63 AMG and instructed by AMG-certified trainers. Additionally 30 seats on the Star Off-Road Experience are on offer where Evo subscribers will be able to pilot the new ML-Class and GL-Class SUVs on an off–road track at the Mercedes-Benz India plant in Pune along with a VIP tour of the manufacturing facility.