BlackBerry will be launching its latest smartphone ‘Z3’ in India in a while. The price of the set is expected to be below Rs.12,000 which gives it an advantage over Samsung, Motorola, HTC, Microsoft devices, and Micromax for being a smartphone with low price comparatively.
The Canadian handset makers launched this phone in Indonesia earlier this year. It was priced at IDR 2,199,000 which is equivalent to $190 or Rs 11,500. It is said to be the most affordable device that is offered by operating system 10 of blackberry.
BlackBerry will be revealing the next generation blackberry 10 devices on June 25th.
For tapping the booming smartphone market in India, various handset makers have been launching devices that are priced below Rs.12,000.
Smartphone sales in India have grown over three-fold to 44 million in 2013. As many as 17.59 million smartphones have been shipped in India in the first quarter of 2014 when compared with 6.14 million during the same period in 2013.
In Q1, the market leader was Samsung, with a share of 35%, followed by Micromax who has 15% share, followed by Karbonn, LAVA, and Nokia, having 10%,6%, and 4% respectively.
According to a BS report, it is considered as an important launching as we can expect competition from Samsung and Apple. Foxconn manufactured Z3. When Z3 was launched in Indonesia, Blackberry said it was to introduce them to 6 other countries that included Philippines, India, Vietnam, and Malaysia.
India has been known as a strong market for the waterloo based firm. The BBM app is really popular now and it had a 12.1% share of the smartphone market during the period of January-June in 2012. But the share fell as devices powered by Google’s Android OS and Apple iPhones gained stronger traction in the market. Even after launching blackberry 10 OS, it failed to regain foothold in the market.
The analysts believe that since it is affordable for its features, the fortune of the firm could be revived. The features of the Z3 are : 1.2Ghz dual-core processor, 1.5 GB RAM, 8 GB internal memory, and 5 MP rear camera.