Telecom provider Vodafone India has launched the ‘My RED Gift’ initiative in Kerala, by which new postpaid customers will receive an assured gift with every new Vodafone RED postpaid connection.
The ‘My RED Gift’ initiative focuses on creating awareness about the Vodafone RED Plan and endeavors to bring families of postpaid customers together under the umbrella of the RED plan. Customers can get assured gifts ranging from MP3 players to microwave ovens. This initiative is a limited period festive offer.
Talking about the initiative, S. Murali, Business Head – Kerala, Vodafone India, said, “We, at Vodafone, always seek to provide maximum value for money to our customers. With the ‘My RED Gift’ initiative, we are trying to create awareness about Vodafone RED plan, which offers our postpaid customers a new and unique proposition that captures their need for increasing volumes of voice and data through multiple devices across family members. My RED Gift offer is a value added benefit which we are giving to our postpaid customers, whereby they have an opportunity to take home assured gifts with every new Vodafone RED connection.”
With the increasing use of smart phones, mobile internet and apps, customer needs too are rapidly evolving. ‘Vodafone RED’ caters to these existing and emerging needs of post-paid, retail and enterprise customers, supported with a best-in-class service experience. ‘Vodafone RED’ has been developed following extensive research and after gaining deep insights about customer usage and preference.
It is a unique and innovative product proposition that goes beyond a conventional tariff plan. ‘Vodafone RED’ eliminates the need for multiple rentals for voice and data and brings in a new concept of integrated solutions across multiple segments to give worry free connectivity to its customers.