20th IFFK_Festival Design (4)

Films, Flowers and Festivities: IFFK 2015 Design Has it All

Thiruvananthapuram: The official design for the upcoming 20th edition of the International Film Festival of Kerala (IFFK) takes its cues from both filmmaking philosophy and Kerala’s culture. Prominent artist Ajayakumar noted that his concept drew inspiration from living traditions like the ‘Pookkalam’ flower arrangements during the Onam festival as also Buddhist ‘mandalas’.

“The circular floral structure represents the universe made up of such integral elements as water (represented by the fish), earth (the snakes), air (the birds) and human beings (the eyes). Each is an integral part of the whole,” said the artist, a former principal of the College of Fine Arts, Thiruvananthapuram, who has held shows at, among other major platforms, the Kochi-Muziris Biennale.

However, the moon and its many phases form the dominant and most pertinent image. “The various changes of the moon found in moon charts reflect the transformation of the dark and the light – the basis of cinematography,” he added.

The magic of cinema is imbibed in the shade, agreed Shaji N. Karun, IFFK 2015 advisory committee chairman. “Light and shade, along with sight and insight are the basics of filmmaking.”

The new festival design is full of such nuances, said the celebrated filmmaker. “For instance, the birds also represent an important IFFK motif – the Chakoram (Crow Pheasant) bird. In Sanskrit and Malayalam literature, the bird is depicted as sustaining itself on rays of moonlight.”