Kochi: Tic Tac, the mouth freshener brand from Ferrero, has launched a novel flavor for the Indian market. The new Tic Tac Popcorn is a limited edition product which will be available for a short time period. It is available in two pack sizes Rs 5 and Rs10.
Emanuele Fiordalisi, Vice President Marketing Ferrero India, said “Consumers usually associate popcorn with sharing, fun, play, joy, etc. These attributes resonate well with what Tic Tac stands for. Introducing ‘Popcorn’ flavor was a strategic choice for us given that the brand’s purpose is to create touch points for the consumer by surprising them continuously and to bring out brand attributes of fun and sharing.”
Tic Tac has also come up with a new TVC for the Popcorn flavor. Besides TV, the brand’s marketing strategy for the flavor also includes digital and direct consumer connect.