Thiruvananthapuram: Jewellery brand ORRA has launched a new collection as part of its Anniversary Sale. The collection which consists of pieces in diamond, platinum and gold will be on sale till May 15 in stores as well as online on www.orra.co.in.
The gold collection has re-envisioned temple jewellery through an exquisite collection called ‘Siddhi’, while the platinum bridal collection “Tulip” has been inspired by the white tulip symbolic of royalty, elegance and grace. With diamonds carefully embedded akin to dew drops celebrating the season of spring, the collection set aims to make a statement with a simple yet elegant design. Apart from the launch of these collections, patrons will also be privy to a wide range of earrings, necklaces, rings and bracelets enjoying up to 50% off on making charges of gold jewellery and up to 25% off on pure platinum jewellery, the company said.
According to Vijay Jain, CEO and Director, ORRA, “…today, with an increasing number of sales and discounts being given by brands at varied times of the year, the element of consumer connect seems to be lost. Our aim is therefore to be able to capitalize on this period not merely as a discount on our jewellery but rather as a period in which we renew our relationship from a product focus. Having sourced only top quality materials in our offerings as well as ensuring elegance and finesse in each of our designs, we make sure that the consumer is able to truly stand out in the crowd with these timeless pieces of eternity.”