Birla Sun Life Insurance Launches “Swabhimaan” Campaign for Women

Kochi: Birla Sun Life Insurance (BSLI), the life insurance arm of the Aditya Birla Financial Services Group (ABFSG), a significant non-bank financial services company, has launched a unique pan-India campaign “Swabhimaan” to educate, empower and employ women in the country.

Women from all walks of life attended the launch of the Kochi chapter here yesterday. “Swabhimaan” offers career opportunities of life insurance advisors / protection counsellors for women.

Speaking about the campaign, Anil Kumar Singh, Chief Actuarial Officer, Birla Sun Life Insurance said, “We believe in counselling and protection for our customers. “Swabhimaan” is a distinctive initiative for women, and it provides them the opportunity to start their career as protection counsellors.”

“Our endeavour is to contribute in making women of Indian more self reliant and help them contribute to their family income. Through this campaign, we aim to tap the huge talent pool of women professionals and help us strengthen our sales force across cities, enabling productivity,” he added.

A recent study conducted by Birla Sun Life Insurance has proved that woman advisors are more productive than their male counterparts. The research reveals that nearly 1/4th of DSF (Direct Sales Force) advisors are woman. For Kochi, while 40% of their advisors are women, they contribute close to 51% of the total premium earnings from the city, according to a press release.