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Coca-Cola Launches Community Development Programmes in TN Villages

Chennai: Reassuring its commitment of building sustainable communities, Coca-Cola, together with Hand in Hand India and World Vision India, today announced commencement of community development programmes in 39 villages of Tamil Nadu.

Hand in Hand India would focus on imparting skill trainings on farm and non-farm based activities in the 39 villages of Tiruvallur and Kancheepuram districts.

Skill training would be provided in the areas of agriculture, poultry, milch animal rearing, piggery, tailoring, handicrafts, car driving, artificial jewellery making, mobile phone servicing, computer hardware repair and maintenance, two-wheeler and four-wheeler mechanic, among other things.

In Chennai also, the projects commissioned under the initiative were aimed at imparting livelihood skills to over 2,000 community members and revamping the infrastructure of 32 Integrated Child Development Services (ICDS) centres in the communities of Saidapet, Kannagi Nagar and Perumbakkam.

A grant amount of $3,89,000 has been sanctioned towards this initiative by Coca-Cola.

This announcement was made in the presence of V. Jayakumar, Project Director, DRDA; Mrs G. Sarguna, ICDS PO for Kancheepuram District; Cherian Thomas, CEO and National Director, World Vision India;  Dr. N. Jeyaseelan, Group CEO, Hand in Hand India; and Ishteyaque Amjad, Vice President, Public Affairs and Communication, Coca- Cola India and South West Asia.

Speaking on the occasion, Cherian Thomas said, “Sanitation being an integral part of the nutrition value chain, it is imperative to have WASH (Water, Hygiene and Sanitation) infrastructure in schools and Anganwadi centres (ICDS) for children to raise their health and nutritional level.”

”With the grant from Coca Cola and their commitment to support local communities, we will be able to revamp and build more ICDS centres which will benefit our children in the poorest of areas in Tamil Nadu”, he added.

The objective of revitalizing anganwadi centres was also to support government’s welfare programme in providing good infrastructure and a child-friendly environment for children below six years.

These ICDS centres will help in addressing the issues of malnutrition and pave way for a healthy childhood.

Ishteyaque Amjad said that additionally, the company was on its way to improve the livelihood of several farmers in the country through its project ‘Unnati’.

The project aims to harness the higher productivity potential of mango and orange farms, allowing owners of small-sized farms to increase crop yields by up to three times.

The project envisages engaging farmers on a large scale by providing subsidized plants, drip irrigation equipment and training on Ultra High Density Plantation, benefitting more than 22,500 farmers in Tamil Nadu alone.

The project “Unnati” aims to target about 5,000 farmers holding 10,000 acres land for enhancing mango productivity.