Kozhikode: In a bid to help small and medium sized businesses unlock exponential growth, the Federation of Indian Chambers of Commerce and Industry (Ficci), along with Google, will organise a ‘Google-FICCI Digital Marketing Certification Programme’ in Kozhikode on May 25.
‘Digital Unlocked’ is a training programme and an initiative by Google towards creating awareness about digitization among SMBs, Ficci said. The main aim of launching new initiatives is to empower thousands of SMBs with essential digital skills for utilising the power of Internet, creating their online presence, launching and executing cost-effective targeted digital marketing campaigns, reaching out to a wider audience, increasing the sales volumes, keeping a consistent connect with the potential customers, staying competitive in the market place, among others, it added.
Experts from Google will handle the sessions, Ficci said, adding successful candidates will be offered the Google-Ficci Certificate. The program would be highly beneficial to the entrepreneurs, corporates and MSMEs on the subject of Digital Marketing, it added.