High stress levels, long working hours, lack of exercise, improper food and eating habits and inadequate sleeping hours have been the main reasons for emergence of life threatening diseases in corporate India. Organisations have been adopting many measures like term insurance schemes, medi claims, regular on-site doctor visits and recreational activities have become a part of an organisational offering to help improve the physical and mental health of the employees. But one part that where the entire process lacks is the pre-emptive measures and practices an organisation can adopt to keep a check on the employees overall health performance. Ganesh Remani, founder of the fitness app, KHELfit, who associates fitness with flexibility, endurance and strength. Excerpts from the interaction.
How did the idea of KHELfit originate?
With the onset of liberalization in the 90s, a wave of competitive environment emerged which changed the entire lifestyle of the Indian population. The recent technological revolution of social media and smart phones accentuated the 24×7 work culture. Despite advancement of technology in medical care, self inflicting lifestyle diseases have taken shape across age groups.
We, as a country, are fighting both under-nutrition and overweight/ obesity at the same time. Employee work force spends nearly all of the wake hours either travelling or attending meetings with zero concentration on health or food habits. Today’s stressful environment of deadlines and competition does not allow people to have time for hobbies or recreational activities. The side effect of adults/parents not able to work on fitness has huge impact on kids with India being the second largest in number of obese children behind China.
Time, space and cost are typically the constraints for every person. KHELfit was designed to address these issues by bringing a holistic program where the house can be treated as a gym and own body being the equipment with the family members being the companion and the program provides the knowledge of the personal trainer in the fingertips of the person leading to a fitter eco system.
How do you differentiate yourself from other fitness apps?
The authenticity, purpose and the method of execution of the content available in the web world is a big concern amongst people. The problem of fitness is not about awareness but it is in assimilation of information. The follow up option to express concerns and seek clarifications is an essential ingredient which is not served by mere videos in the web world. Further, most of the content available do not serve the purpose, as fitness is all about a regime that one needs to follow and guided until the habit formation takes place.
At KHELfit, we have taken into consideration the requirements of people who connect on the web for such help, incorporated programmes that can be easily practised at home and built a structure that can be followed on a day to day basis. KHELfit provides a one stop shop for various fitness programmes that are presented by experts in their respective fields.
Lastly, we embrace all who serve the purpose of creating a fitter eco system.
Why ‘Employee health’ as a launch platform?
The biggest scare of stress, hypertension, obesity and cardiac problems are faced by employees on account of long working hours, bad eating habits and zero physical activity.
An organisation is defined by the people that work in it. An employee’s health is important as it affects the overall performance of the organization. It is important to create fitness awareness amongst employees for endurance and better productivity. Healthier and fitter employees naturally contribute towards better planning and growth for any organisation. Further, the positive impact of health of the employee percolates to the family well being as well.
Most organisations provide high cost health insurance and medi-claim to employees. Progressive organizations also provide after office hours service of expert trainers which is hardly used by employees. We at KHELfit want to be the enablers of these organizations who strive to take care of their employees.
What all does KHELfit app offer to its users?
A registered user can access all fitness genres on the app. At present, the content is on Exercises and Yoga. With the subscription to the product, the customer has access to all forms of genres as well as to all the updates that happen during the period of subscription. The app also provides a complimentary package that allows the entire family access all fitness features on the app with no additional charges.
Why should one list on KHELfit?
Staying fit and healthy is the need of the hour. Option of a trainer in the digital medium and the authenticated information at convenience could be a boon for all who have challenges of time, space and cost. Further, this mode of training also boosts options for women who want to embrace physical fitness. It is not that we are substituting gym or a trainer; rather we are addressing the segment that do not go to gym or a trainer and providing one more option to all to pursue fitness.
Do you also provide offline support to fitness enthusiasts?
We primarily support all our registered users through connect to experts feature in the digital medium. However, at an additional cost, we have plans to bring in customized program with a dedicated trainer to a customer that blends both online and offline.