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Apple’s Latest iPhone Name Leaks Ahead of Official Release

California: Apple’s latest iPhone will be called the iPhone X, according to a leak on Saturday. UK daily the Guardian reported that the name of the phone – rumoured to be priced at close to $1,000 and set to be launched on Tuesday at the company’s multibillion-dollar new headquarters – was first reported by the Apple news website 9to5Mac.

The site reported that two other new phones would be called the iPhone 8 and iPhone 8 Plus.

The launch marks the 10th anniversary of the iPhone, Apple’s most successful product. With the company’s self-driving car project Titan reportedly taking a back seat, the new phones may offer an indication of Apple’s next direction.

The model names were discovered and tweeted by a game developer, Steven Troughton-Smith, from a release of software code.

According to 9to5Mac, the 8 and 8 Plus will be basic upgrades on the 7 and 7 Plus models that will feature glass back panels, a new micro-processing chip and wireless inductive charging.

The iPhone X is the model that has Apple fans excited. Apple is expected to do away with the traditional home button on the front.

The leak may embarrass Apple, which prides itself on guarding new products and capabilities. Soon after becoming chief executive in 2012, Tim Cook said he planned to make secrecy a priority.