Ambili Menon Woos Digital Audience with Behti Paaniyan

Thiruvananthapuram: Ambili Menon, a much celebrated name on the national and global live gig circuit, has already conquered thousands of stages with her high-octane energy. Often termed the “Live Queen”, she is now focusing on increasing her digital audience.

In this regard, Ambili Menon has collaborated with Qyuki Media. With her debut original single “Behti Paaniyan,” she aims to show the audience a side to her no one’s ever seen before. She is raw and vulnerable; fierce and unbridled all at once.

Having written and composed the single herself, Ambili joins the talented bandwagon of women helming music projects today. “Behti Paaniyan” means flowing water. She intentionally uses the grammatically incorrect word “Paaniyan” as a way to express the angst of a broken heart. The song has an international hip-hop vibe and a refreshing duality in its overtones.

AmbiliMenon

Sharing her experience behind making the song Ambili says, “Behti Paaniyan shows the two faces to be in love – fragile and doe-eyed; passionate and fiery! My aim is to create music that has a story to tell, which sets my music apart from anything else happening on the market currently. Qyuki Digital is an ideal platform for people like me who create independent music and I am glad to be a part of their august repertoire.”

Sagar Gokhale, COO, Qyuki Media said “ Ambili is a powerhouse of talent. Her live performances have so much energy and enthusiasm, it’s amazing to watch her on stage. At Qyuki, we always highlight talents such as hers as they not only capture the heart of the audiences offline but also online. Her latest single shows her in a completely new light, and we want to power that all the way through.”