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‘SMS Mission Recycling’ Rolled Out to Sensitize School Kids on Waste Management

Thiruvananthapuram:  Aiming at sensitizing children from over 5000 schools on waste management, beverages giant Coca-Cola India, along with American India Foundation (AIF), has launched its SMS Mission Recycling, after realizing a successful Support My School (SMS) Mission 1000 schools. The project seeks to contribute towards the government’s cleanliness mission and will focus on proper collection and segregation of waste including Polyethylene Terephthalate (PET).

The SMS Mission Recycling initiative aims at promoting better waste management practices through adoption of efficientcollection and segregation methods to facilitate recycling. Aligned to the Government’s Swachh Bharat, Swachh Vidyalaya (Clean India Clean Schools) Mission, the programme will also be looking to setup or facilitate waste management systems in communities as well as schools.In the first phase of the program, Coca-Cola India has partnered with the American India Foundation (AIF) to positively impact an estimated 11 lakh children in over 5000 government schools nationwide and over 1 lakh community members on the long-term benefits of proper solid waste management.

According to Nishant Pandey, CEO of American India Foundation , “Building on our experience of driving awareness of sanitation & hygiene issues across schools in India, we believe that engaging students with waste management and recycling concepts will give them a deeper understanding of the huge role that sustainability plays in our future. We’re excited to partner with Coca-Cola on the Support My School – Mission Recycling campaign which aims to reach 5000 schools across 10 states in order to give children the chance to build a cleaner tomorrow and a sustainable future.”

Krishnakumar, President, Coca-Cola India and South West Asia, pointed out that, “we believe that sustainable development should be at the heart of everything that we do and we must collaborate with our partners to find and develop solutions for a sustainable future.We are now excited to launch SMS Mission Recycling in association with American India Foundation to create awareness among school children and communities on proper ways to implement waste segregation and recycling.Children are change agents for a better tomorrow.They have the influence to sensitize their communities and as the future of our country, they grow up aligned to such environmental causes.”

The first edition of Support My School had a positive impact on over 3.5 lakh school children in more than 1000 schools across the country. Thousands of toilets, urinals and wash stations were revamped and hundreds of playgrounds were established in disadvantaged schools. Support My School addressed the WASH (Water, Sanitation and Hygiene) needs and contributed to the government’s ‘Swachh Bharat’ drive, and the revitalized schools now serve as model schools in several districts.