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Kerala Lines Up Design Incubator to Aid Design-based Start Ups

Kochi: As part of efforts aimed at lending a helping hand to design based start-ups and creative talents, the Kerala government is all set to roll out a new ‘Design Incubator’ in the state. This was announced by Chief Minister Pinarayi Vijayan while speaking at the valedictory function of the two-day ‘#DesignKerala Summit’.

Stressing that technology and design play a great role in achieving sustainable living, the Chief Minister requested individuals and organisations to embrace “at least one sustainable lifestyle idea so that we can together rebuild a Kerala that generations to come will be proud of!”

“Whether you are building a house, travelling to a place, or setting up a business, there are things that you can do to embrace sustainable living,”  he said, adding that “companies, Governmental organisations and various associations should think about designing products and services promoting a sustainable life and making the Planet Earth a better for future generations.”

In this context, Pinarayi Vijayan said Kerala had been at the forefront of embracing design and sustainable living.  Minister of Tourism Kadakampally Surendran was also present.

Kerala IT Secretary M Sivasankar said that design is very important in rebuilding and this Summit is an exercise to engage in a conversation with people involved in the process. Expressing gratitude to CERA – the title sponsor and KTDC, Sivasankar pointed out that  not even a single rupee was spent from the exchequer for the conduct of the Summit; and the entire expenditure was raised through registrations and sponsorships.

VK Mathews, Member, High Power IT Committee, outlined the key expected outcomes of Kerala’s rebuilding, namely Clean Kerala, Safe Kerala, Enabled Urban Kerala and New Delivery Models. “The vision is to make Kerala the finest place to live and work,” added Mathews.

Suhas Gopinath, Co-Chairman, FICCI and Advisor, World Bank; PK Sasidharan, Senior Vice President (Marketing) CERA Sanitaryware – the main sponsor of the event; R Rahul, Managing Director, Kerala Tourism Development Corporation and Arun Balachandran, Kerala Chief Minister’s IT Fellow also spoke in the valedictory event.

Earlier, speaking at a panel discussion on “Designing a Sustainable Future for Public and Tourism Infrastructure,” Rahul said that while planning the development of tourism infrastructure, public infrastructure should also be taken care of.  The Summit was attended by leading design luminaries, architects and decision-makers from around the world.

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